MBA BEST Conference
Mark your calendars for April 11-13, 2012, when we return to Traverse City. Special early-bird 
rates for BEST can be viewed in the brochure. We offer education year round, please visit our professional development page.
View the 2012 BEST Brochure
We’re excited to announce our BEST 2012 Keynote Speakers:
Kelly McDonald, McDonald Marketing
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in multicultural and diversity marketing. She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors.
Kelly is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on
CNNMoney.com and on Sirius/XM Radio. Her company, McDonald Marketing, has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.
Erika Oliver, Positive Approach Coach
Erika delivers a fun, inspiring and powerful keynote. Her ability to BALANCE practical information with entertainment is inspiring. Be prepared to want to take action to increase your happiness, improve organizational 
communication and get more accomplished! You will leave Erika’s presentation seeing things in a new way.
- Register for BEST
- Grand Traverse Resort & Spa Accomodations
- Spa Treatment Deal
- Traverse City dining options
- Let's Talk before, during and after the conference on Facebook
- How Mario Batali Gets His Drink On, In and Around Traverse City, Michigan
Special Offer!
The Graduate School of Banking at the University of Wisconsin-Madison is proud to serve as a sponsor of the BEST Conference. Attend the GSB Human Resource Management School, April 15-20, 2012, or the IT School in 2013, in Madison, WI, and receive a rebate of your registration fee for the MBA BEST Conference. This means you'll actually be able to attend this year's BEST Conference for free! Stop by their booth for more details.
View pictures from the BEST 2011 on our Facebook page.
Congratulations to the 2011 MBA Marketing Award Winners
Sign up for the 2012 MBA Marketing Awards
Thank you to the BEST 2012 sponsors and exhibitors. View them here.
Continuing Education Units
The MBA BEST Conference can be used for continuing education required for various certifications.
Sponsoring or Exhibiting
Interested in sponsoring or exhibiting at the BEST next year, please contact Stephanie Fisher at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or view opportunities here.