May 3, 2010. Bank of Ann Arbor has won an MBA Bank Marketing Award in the electronic digital category. They received their award at the MBA Bankers Education Summit and Trade Show Conference (BEST) held April 20 – 21, 2010, in Traverse City.
Each year the MBA Bank Marketing Committee sponsors the MBA Bank Marketing Awards. BEST Conference attendees vote for their favorite entries in each category including direct mail, billboard, newspaper, favorite advertising specialty, annual report, electronic digital and campaign.
Bank of Ann Arbor won the electronic digital category which is given to a bank for its innovative Web site, banner ads and social media sites. Criteria for the award were based on originality of concept or design and clarity and consistency of message.
The awards are an opportunity to share marketing success and ideas to spark conversation and innovation. The awards highlight the creativity of the substantial work done by bank marketers.
The Michigan Bankers Association (MBA), the voice of the banking industry since 1887, is comprised of Michigan financial institutions with more than 3,500 branches located throughout the state. The MBA promotes strong communities and economic activity in Michigan by advancing a positive business environment.